I’m a….
Storyteller and data-driven social scientist
Read more below…
My Story
As a British-born former journalist, I have a background in content creation and social media engagement. After 5 years in Chicago, I moved to Washington D.C., returning after 20 years (see picture, right). I embarked on a Master’s degree at Georgetown University, focussing on digital strategy, producing research on how online communities interact with political content, how dating apps can make their platforms more inclusive and ways corporations can increase stakeholder conversations to promote business interests.
While journalism may seem like a strange foundation, it has fueled my love of asking questions and seeking answers. I am passionate about keeping my mind on the pulse of society, mining trends and using data to produce meaningful change. I want to continue to ask questions and explore the possibilities our digital world can offer us.
Below are some of the trends and questions that have continually inspired me…..
Throughout my academic and professional career I have been led by three questions, that have fueled my curiosity and guided me on my path:
How do people communicate online?
I'm curious as to what kind of language different demographic groups use on social media. How can communicators use this information to be more authentic and creative?
How can digital experiences be more inclusive?
I'm passionate about amplifying voices and marginalized narratives online and making digital spaces more inclusive.
How can we better engage with audiences and stakeholders?
I investigate what will drive value. I want to produce meaningful content and drive impact through research.
Key Interests
Digital Analysis
Whether it's excel spreadsheets, R scripts, SPSS data coding. I am challenging myself to collect and examine data from online environments.
User Experience
My obsession with experiences lies in the journey of a stakeholder. How do they move from start to finish, what do they go through and how do they feel. I have taken courses on linguistics, semiotics, technology theory and system design/user experience - all informing and fueling this obsession.
Content Strategy
As a former journalist and voracious consumer of media, I want to push myself to use both my love of digital analytics and user experience to plan and produce content of substance and influence.
Education
Westminster School
London, United Kingdom
From 2009-2014, I attended Westminster School as a day and boarding pupil. For the British A Levels I studied Economics, Geography, History and English Literature.
Medill School of Journalism
Chicago, IL
From 2014-2018, I was an undergraduate at Northwestern University, with a degree in Journalism and International Relations. My areas of focus were magazine journalism and International Political Economy of the European Union.
Graduate School of Arts and Sciences
Washington D.C.
From 2019-2021, I pursued a Master's in Communication, Culture, and Technology. My specialty focus was in content design and user experience of social media and phone applications.